The Best Platforms to Sell Your Handmade Products

Selling handmade products has never been easier, thanks to a range of online platforms that cater specifically to artisans and makers. Whether you’re new to the craft or looking to expand your existing business, selecting the right platform can help you connect with a wider audience and grow your brand. This article highlights the top platforms to sell your handmade products, considering factors like user base, fees, ease of use, and the types of products each platform is best suited for.

1. Etsy

   • Keywords: Etsy for handmade, selling on Etsy, best platform for handmade goods, Etsy marketplace
   • Why It’s Popular: Etsy is one of the most recognized platforms for selling handmade goods, offering a strong reputation for unique, vintage, and artisan products. With millions of active users, Etsy gives you access to a large, ready-made audience for your creations.

   Key Features:

   • Ease of use: Setting up a shop is simple, even for beginners in online selling.
   • Built-in audience: Etsy’s large community is specifically searching for handmade and vintage items.
   • Search visibility: Etsy’s robust search features help your products gain visibility, optimizing listings for better search results.

   Fees: Etsy charges a small listing fee ($0.20 per item), a 6.5% transaction fee, plus a payment processing fee.

   Ideal For: Sellers of handmade jewelry, clothing, home décor, art, and gifts aiming for a broad, built-in customer base.

2. Shopify

   • Keywords: Shopify for handmade, eCommerce for artisans, building a shop on Shopify, sell handmade online
   • Why It’s Popular: Shopify is a highly customizable eCommerce platform that allows you to create your own online store. It offers full control over your website, branding, and customer experience—perfect for artisans looking to establish a professional online presence.

   Key Features:

   • Full control: Design your store with customizable themes and add functionality with plugins.
   • Multiple sales channels: Shopify integrates with social media platforms, Amazon, and eBay for broad sales options.
   • Scalability: From new businesses to those ready to grow, Shopify offers various pricing plans to suit different needs.

   Fees: Shopify charges a monthly fee starting at $29 per month, plus transaction fees if you use third-party payment processors.

   Ideal For: Artisans looking to build a dedicated online shop with complete control over design and customer interactions.

3. Amazon Handmade

   • Keywords: Amazon Handmade, selling handmade on Amazon, handmade crafts on Amazon, Amazon for artisans
   • Why It’s Popular: Amazon Handmade allows artisans to tap into Amazon’s massive global audience. Sellers can also utilize Amazon’s fulfillment services for fast shipping and Prime access, enhancing product visibility.

   Key Features:

   • Global reach: Access millions of customers worldwide.
   • Prime eligibility: Use Fulfillment by Amazon (FBA) for Prime shipping, attracting Prime members.
   • Trusted platform: Amazon’s established reputation for customer service and reliable shipping builds trust.

   Fees: No listing fees, but a 15% referral fee per sale and a $39.99 monthly subscription for professional sellers.

   Ideal For: Artisans seeking large-scale exposure and the convenience of Amazon’s fulfillment services.

4. Big Cartel

   • Keywords: Big Cartel for handmade, affordable eCommerce, independent artists platform, Big Cartel features
   • Why It’s Popular: Big Cartel is a simple, affordable platform for small-scale artisans. Ideal for those who want a minimalist shop without the complexity of larger eCommerce sites.

   Key Features:

   • Affordability: Free plans for up to five products, with paid options starting at $9.99 per month.
   • Ease of setup: User-friendly with no prior eCommerce experience required.
   • Customization: Offers customizable themes to reflect your brand.

   Fees: Free for up to five products; paid plans start at $9.99 per month with no additional transaction fees.

   Ideal For: Small-scale artisans seeking a straightforward platform without extra costs.

5. Folksy

   • Keywords: Folksy UK handmade, British handmade marketplace, sell crafts on Folksy, UK artisans
   • Why It’s Popular: Folksy is a UK-based marketplace for handmade goods, perfect for British artisans who want to sell locally or within the UK market. The platform supports independent makers and fosters a community-driven environment.

   Key Features:

   • Niche audience: A platform tailored to UK buyers and sellers.
   • Support for makers: Focuses on promoting the value of handmade products.
   • Simple to use: Offers an intuitive setup process.

   Fees: £0.15 listing fee, 6% commission, with an optional “Folksy Plus” for unlimited listings at £5 per month.

   Ideal For: UK-based artisans wanting to sell within the local market.

6. Zibbet

   • Keywords: Zibbet handmade marketplace, multi-channel selling, sell on Zibbet, Zibbet for makers
   • Why It’s Popular: Zibbet is a multi-channel platform that lets artisans manage multiple storefronts from one dashboard. You can sell on Zibbet’s marketplace or sync your listings to Etsy, eBay, and more.

   Key Features:

   • Multi-channel management: Integrates with Etsy, eBay, and other platforms for simplified operations.
   • Low fees: No listing or transaction fees on Zibbet itself; pay a flat monthly fee for each channel used.
   • Customizable store: Clean, simple layout with the ability to personalize your shop’s look.

   Fees: $5 monthly for each sales channel used.

   Ideal For: Artisans who want to manage multiple sales channels with one account.

7. Madeit

   • Keywords: Madeit handmade Australia, Australian handmade marketplace, sell crafts in Australia, Madeit for artisans
   • Why It’s Popular: Madeit is Australia’s largest handmade marketplace, dedicated to local artisans and consumers. It’s perfect for those who want to sell within Australia’s creative community.

   Key Features:

   • Local focus: Specifically caters to Australian artisans and buyers.
   • Support for small makers: Offers tools and support to help grow businesses.
   • Curated marketplace: Emphasizes high-quality products for artisans to stand out.

   Fees: AUD $5 per month subscription fee, with a 4% sales commission.

   Ideal For: Australian artisans looking to connect with local buyers.

Conclusion

Choosing the right platform to sell your handmade products depends on your business goals, target audience, and desired level of control. Whether you’re seeking a large marketplace like Etsy or Amazon Handmade, or prefer the flexibility of Shopify or Big Cartel, there’s a platform suited to every artisan’s needs. By selecting the right platform, you can reach a wider audience, build your brand, and turn your handmade passion into a successful online business.